MEET the 10 finalists in the contest to be named CEO – canine executive officer – of Clarks Village in Street.

The Somerset outlet centre has unveiled the shortlist in its Pawsome Pooch initiative, with the public now urged to vote for their favourite for the ceremonial crown.

It comes after dogs and their humans went walkies at Clarks Village last weekend for a dog-friendly event, where they enjoyed free photo shoots, pooch pampering, dog trick and agility sessions, illustrated pet pawtraits and a dog treat pick ‘n’ mix.

At the heart of the Pawsome Pooch weekend, however, was the hunt for Clarks Village’s new CEO, with nearly 400 adorable dogs hoping to sniff out the top spot.

Judges have now revealed their fur-midable shortlist of 10 finalists, who will go forward for a public vote on Clarks Village’s social media channels to pick the winner.

The pup with the most combined likes on Instagram and Facebook will be awarded the CEO title and receive a tail-wagging prize package worth more than £500, including shopping vouchers and a dog-friendly afternoon tea at Montigo Resorts’ Charlton House.

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The Pawsome Pooch shortlist for Clarks Village CEO is:
Dalmatian Ace, Miniature Dachshund Archie, Labrador Leia, Australian Shepherd Maple, Maltipoo Nelly, Welsh Terrier Nessa, Long-Haired Jack Russell Terrier Otis, Saint Bernard Percy, Cocker Spaniel River and Rhodesian Ridgeback Rolo.

The winner will take the lead in the role from 2024 Pawsome Pooch winner Dudley, a three-legged Hungarian Vizsla rescue dog who has become a fur-miliar face at Clarks Village during his reign.

Dudley’s family was also asked to be part of the judging panel to help sniff out the top contenders.

Chris Davis, Clarks Village centre director, said: “Our Pawsome Pooch event was the best yet, with a record-breaking turnout.

“It was wonderful to see so many dog families enjoying the outlet and the puptastic free activities on offer, showcasing just how dog-friendly Clarks Village is.

“Choosing just 10 dogs for the shortlist was a ruff job, but picking the winner is now in the hands – or paws – of the public and we can’t wait to see who takes the lead.”

Meanwhile, Clarks Village is in the running to once again win the UK’s Most Dog-Friendly Shopping Centre title at the DogFriendly Awards.

Guests can vote for the Street venue to retain the title – and be in with the chance to win £500 towards a dog-friendly holiday – at dogfriendly.co.uk/shops/listing/clarks-village-shopping-outlet-92386 before October 12.

Here are the 10 Pawsome Pooch finalists from Clarks Village: