Archie has been crowned the new CEO of Clarks Village, in Street

Archie crowned Clarks Village CEO after tightly-fought doggie vote!

Paul JonesOctober 1, 20250 Comment0

ARCHIE the golden miniature dachshund has been crowned the new Canine Executive Officer at Clark’s Village in Street.

The 11-month-old puppy has been voted in for the role at the Somerset shopping outlet after entering a competition at its annual dog-celebratory Pawsome Pooch event.

Judges had a ruff job narrowing down more than 300 entries to a shortlist of 10, which were then put to a public vote on Clarks Village’s social channels.

After a tightly-fought contest – Archie soared to the top spot to claim the title.

He is the pup of proud owners Beth Evans, 25, and her partner, Adam, 29, who live in nearby Cheddar and are regular visitors to Clarks Village.

“Archie is our child,” Beth said. “He loves attention, meeting people and wants lots of cuddles – he knows he’s handsome too.

“Archie has been coming to Clarks Village ever since we first had him. I’d bring him in a sling to meet my mum and her dog to have a pasty in The Cornish Bakery – and he still loves coming now. I think he will be absolutely brilliant at the job.”

The couple first brought home Archie, their first dog, in January after searching 18-months for the perfect pup locally.

“Our friends have red miniature dachshunds, and we fell in love with them,” Beth went on.

“Originally, I’d wanted a big dog like a Golden Retriever, but Adam didn’t want a big dog, so we compromised and got Archie – who is like a mini Golden Retriever.

“They are so intelligent and have so much character; they’re like humans in a dog.”

At less than a year old, Archie – who has his own Instagram account @sausagedogarchie – will not only have his first job as CEO but Beth has high hopes he will train as a therapy dog thanks to his special talent for comforting people.

“Being a therapy dog was never the plan, but I didn’t anticipate how good he would be recognising when people are upset,” she added.

“My aim is to take him to care homes and to work with me when needed. He knows if you’re having a hard day; he is so loving and wants to be your best friend.

“Even the few times I’ve cried, he’s licked the tears off my face.”

Dudley was crowned 2024 CEO of Clarks Village after the Pawsome Pooches event

Archie will be crowned Clarks Village’s new CEO at a paw-ficial visit to the outlet later this month, taking the lead from Dudley, a three-legged Hungarian Vizsla rescue dog who scooped the role last year, as well as scampering off with a prize package worth £500.

Chris Davis, centre director at Clarks Village, said: “Archie is a gorgeous dog who we could tell had lots of character even from his photograph.

“As Dudley steps down from the Canine Executive Officer role, Archie has big paws to fill but we can’t wait to meet him and show him the ropes as we continue to give the warmest of welcomes to our dog friends and their families.”