BRIDGWATER residents will soon see speed indicator devices (SID) throughout the town in an attempt to address speeding.
SIDs are a type of electronic vehicle activated sign used on roads to give approaching vehicles an indication of their speed and record data that can be used to help monitor areas where there are concerns of speeding.
The SIDs purpose is to give approaching vehicles an accurate visual indication of their speed, in order to educate them and encourage drivers to remain within the speed limit.
They are intended to supplement rather than replace the traditional signs and lines on the road and they provide valuable data such as average speed and traffic volume.
SIDs do not act as a speed camera or number plate recognition system.
Bridgwater Town Council has purchased movable SIDS thanks to funding from the Avon and Somerset Community Trust.
The hope from the town council is the introduction of SIDS will encourage a “culture of responsible driving.”
Councillor Brian Smedley, chair of the communities committee at Bridgwater Town Council said: “As a community, we are committed to ensuring the safety and well-being of our residents.
“The implementation of SIDs is a crucial step in reducing speeding and enhancing road safety.
“We believe these devices will not only remind drivers to adhere to speed limits but also help promote a culture of responsible driving in our town.”
The devices are mounted on brackets that enable the SID to face in either direction.
Periodically the devices will be moved to different locations. The SID displays the speed of approaching vehicles and displays a ‘Slow Down’ message to vehicles exceeding the speed limit.
By periodically positioning the SID at various locations, it is hoped that this will help to educate drivers and encourage them to observe the speed limit.



Taunton Road is dangerously becoming a race track. Cars go through the red light at the traffic lights by Londis. This is a crossing used by school children.