THE Sandringham Hotel – a landmark property on Weston-super-Mare seafront – has been sold.

Family-owned coach holiday group, Daish’s Holidays, has bought the 92-bed venue, in Victoria Square, for an undisclosed sum.

The Bournemouth-based firm said the purchase was a strategic investment, with Weston being one of the company’s key target locations, after a spike in interest from customers looking to holiday at the Somerset resort.

George Brown, managing director at Daish’s Holidays, said: “We are incredibly excited to have completed on the acquisition of The Sandringham Hotel in Weston-Super-Mare.

“The town is a gem on our British coastline, and we have been on the lookout for a hotel in the area for a while as we know the location would sit well within our group of hotels and is a popular destination for our customer base.

“The Sandringham Hotel occupies a prime location on the iconic seafront, boasting incredible views of the sandy beach and the Bristol Channel, and we’re sure it will be a big hit with our customers in the coming years.”

The hotel remains open as Daish’s takes on the management of the premises and the existing guest bookings.

“Daish’s Holidays is committed to preserving the hotel’s character while incorporating our hospitality ethos to provide a great value, traditional holiday experience,” Mr brown added.

“We look forward to welcoming guests to our newest addition in due course and creating more unforgettable memories for years to come.”